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1 gender codes
соц. гендерные коды (подразумеваемые представления о присущих мужчине и женщине социальных ролях, передаваемые в процессе социализации)See: -
2 gender
сущ.1) лингв. родfeminine [neuter, grammatical\] — женский [средний, грамматический\] род
2) соц. гендер, пол (совокупность социальных и психологических характеристих и особенностей поведения, приписываемых мужчине или женщине; с социологической точки зрения гендер не является биологической характеристикой, а определяется в ходе социализации; термин ввел в оборот сексолог Дж. Мани, затем его стали использовать социологи и юристы)Discrimination on grounds of race or gender is forbidden. — Дискриминация на основе расовой и половой принадлежности запрещена.
See:gender economics, gender role, feminity, masculinity, feminism, gender display, gender identity, gender codes, gender adaptation, gender analysis, gender asymmetry, gender based stereotypes, gender codes, gender conflict, gender differentiation, gender disphoria, gender display, gender gap, gender identity, gender ideology, gender mainstreaming, gender nonconformity, gender orientation, gender psychology, gender regime, gender role, gender segregation, gender status, gender stratification, gender survey, gender training -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 common
common ['kɒmən]∎ it's quite common c'est courant ou tout à fait banal;∎ it's a common experience cela arrive à beaucoup de gens ou à tout le monde;∎ he's nothing but a common criminal ce n'est qu'un vulgaire criminel;∎ a common expression une expression courante;∎ common name (of plant) nom m vulgaire;∎ a common occurrence une chose fréquente ou qui arrive souvent;∎ a common sight un spectacle familier;∎ in common parlance dans le langage courant;∎ British pejorative the common horde la plèbe, la populace;∎ the common man l'homme du peuple;∎ the common people le peuple, les gens du commun;∎ common prostitute vulgaire prostituée f;∎ common salt sel m (ordinaire);∎ a common soldier un simple soldat;∎ common thief vulgaire voleur m;∎ it's only common courtesy to reply ce serait la moindre des politesses de répondre;∎ British to have the common touch savoir parler aux gens simples(b) (shared, public) commun;∎ by common consent d'un commun accord;∎ the common good le bien public;∎ common land terrain m communal ou banal;∎ common ownership copropriété f;∎ the common parts (in building) les parties communes;∎ common staircase escalier m commun;∎ common wall mur m commun ou mitoyen;∎ there is no common ground between the two groups il n'y a pas de terrain d'entente entre les deux groupes;∎ British to make common cause with sb faire cause commune avec qn;∎ Commerce common carrier transporteur m (public);∎ common interest group groupe m d'intérêt commun;∎ Aviation common rated fare tarif m commun;∎ Aviation common rated points = destinations pour lesquelles les tarifs sont identiques à partir d'un même point de départ(c) (widespread) général, universel;∎ the common belief la croyance universelle;∎ in common use d'usage courant;∎ it's common knowledge that… tout le monde sait que… + indicative, il est de notoriété publique que… + indicative;∎ the agreement is common knowledge l'accord est connu de tous;∎ it's common practice to thank your host il est d'usage de remercier son hôte;∎ British it's common talk that… on entend souvent dire que… + indicative∎ a common little man un petit homme vulgaire∎ common time or measure mesure f à quatre temps2 noun∎ British Law right of common (of land) communauté f de jouissance; (of pasture) droit m de (vaine) pâture; (of property) droit m de servitude∎ nothing out of the common rien d'extraordinaire∎ or literary the commons (common people) le peuple∎ to be on short common faire maigre chère∎ the Commons les Communes fplen commun;∎ to have sth in common with sb avoir qch en commun avec qn;∎ we have nothing in common nous n'avons rien en commun;∎ they have certain ideas in common ils partagent certaines idées►► EU Common Agricultural Policy politique f agricole commune;common cold rhume m;common crab crabe m vert;common currency Finance monnaie f commune;∎ figurative to be common currency être monnaie courante;Mathematics & figurative common denominator dénominateur m commun;Mathematics common divisor commun diviseur m;British School Common Entrance = examen de fin d'études primaires permettant d'entrer dans une "public school";American Stock Exchange common equities actions fpl ordinaires;Religion Common Era ère f chrétienne;EU common external tariff tarif m externe commun;Mathematics common factor facteur m commun;EU Common Fisheries Policy politique f commune de la pêche;Accountancy common fixed costs coûts mpl fixes communs;American Mathematics common fraction fraction f ordinaire;EU Common Foreign and Security Policy politique f étrangère et de sécurité commune;Computing common gateway interface interface f commune de passerelle;Ornithology common gull goéland m cendré;common law droit m coutumier, common law f;Mathematics common logarithm logarithme m vulgaire ou décimal;EU the Common Market le marché commun;Mathematics common multiple commun multiple m;Grammar common noun nom m commun;common ownership copropriété f;the Common Riding = festival se déroulant dans plusieurs villes des Borders, en Écosse, au cours duquel ont lieu des proclamations, des processions, des cavalcades, des manifestations sportives et des reconstitutions historiques;British School & University common room (for students) salle f commune; (for staff) salle f des professeurs;common sense bon sens m, sens m commun;∎ she has a great deal of common sense elle a beaucoup de bon sens;∎ it's only common sense ça tombe sous le sens;Ornithology common snipe bécassine f des marais;American Stock Exchange common stock actions fpl ordinaires;Ornithology common tern sterne f pierregarinⓘ COMMON LAW On désigne ainsi l'ensemble des règles de droit qui constituent la base du système juridique des pays de langue anglaise. À l'opposé des systèmes issus du droit romain, qui s'appuie sur la loi telle qu'elle est fixée dans des Codes, ces règles, non écrites, sont établies par la jurisprudence.
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